KeyStone Innovation Challenge

Generating Ideas for Improvement

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Brainstorming Guidelines

1. There are no dumb ideas. Period.  It is a brainstorming session, not a serious matter that requires only serious solutions. Be as creative, open, and wild as possible.  Remember, this is a fun tool, so keep the entire team involved!  

2. Don’t criticize other people’s ideas.  It is not a debate, discussion or forum for one person to display superiority over another.

3.Capture all ideas and build on other people’s ideas.  Often an idea suggested by one person can trigger a bigger and/or better idea by another person.  Or a variation of an idea could be the next “big” idea.  It is the building of ideas that leads to amazing ideas.

4. Go for quantity over quality.  Here we want quantity; the more creative ideas the better.  And, the faster you generate ideas the higher the probability of a breakthrough idea.  Try capturing the main thought quickly and add detail later using the Ideator at 

5. Anything else?  What conditions need to be present in the room for everyone to fully participate? (e.g., no cell phones, one conversation at a time, remaining present, ect.)  Add additional items the group favors.