Deploying this Innovation Challenge is a communications step made up of the following elements:
Describe the Goals
As part of the communications plan it will be necessary to summarize the statement created during the Pick Your Area of Focus step.
A successful program requires a clear setting of expectations for the participants. Items to help the participants offer their best work include:
How to form teams
It is best to use cross functional teams of 3 or more. This encourages more diversity in idea creation, improves the organizations culture, and improves cross functional operational performance. As an alternative it is possible to hand pick a smaller team of 8 to 16 to participate in a facilitated Creative Idea Workshop.
How to generate ideas
How to use the Scamper Method to expand ideas
How to avoid creative road blocks
How to develop and record solutions
How to post solutions
Explain the Rules
Participants need to know how ideas will be evaluated and the program deadlines. You should also communicate expectations about using a cross functional team, sticking to a 3 minute video or one page template and entering at least one idea as close to great as possible along with at least one wild idea.
Let there be an official start, like how a starter gun signals the beginning of a race. This is important for creating a sense of urgency in getting the project under way.